With the accelerating evolution of global health consumption trends, the market for cooling agent WS-23 (N,2,3-trimethyl-2-isopropylbutyramide, CAS 51115-67-4) is experiencing continuous growth. According to the latest industry data, the global WS-23 market size is projected to reach US$259.7 million in 2026, representing a year-on-year growth of 6.0%. The Chinese market, leveraging its diversified downstream application scenarios, is leading the global growth rate. As a professional manufacturer in the domestic fragrance and flavor industry, Shaanxi Baisfu Biotechnology Co., Ltd. (BAISFU) is providing high-quality cooling agent solutions to global customers with its 99% high-purity WS-23 products and comprehensive service system.
In 2025, the overall sales growth rate of cooling agents in China reached 13.65%, with WS-23, as a core revenue driver, maintaining steady sales growth. Entering 2026, the dual-engine effect of "expanded demand + technological upgrades" became even more pronounced, with two core sectors showing particularly strong performance:
Food and Beverage Sector: The global "sugar reduction" trend has accelerated the iteration of products such as sugar-free chewing gum, functional gummies, and ready-to-drink tea. In 2026, the penetration rate of WS-23 in these categories reached 37.2%, an increase of 4.4 percentage points compared to 2024. International beverage giants have added WS-23 flavored custom production lines, with an annual incremental demand of approximately 125 tons, becoming an important engine for industry growth.
Oral Care Sector: With its core advantages of a cool, pure sensation and no bitter residue, WS-23 is rapidly replacing traditional menthol. WS-23-containing menthol substitute toothpaste and mouthwash currently occupy a 21.6% share of the functional toothpaste segment, a year-on-year increase of 2.9 percentage points,
with a significant increase in the penetration rate of high-end product lines.
AISFU Advantages: 99% High Purity, End-to-End Quality Assurance
Shaanxi BAISFU Bioengineering Co., Ltd., based in Xi'an, Shaanxi Province, is a high-tech enterprise specializing in the research, development, production, and sales of fragrances, flavorings, plant extracts, food flavorings, and herbal raw materials. BAISFU has established a distinct competitive advantage in its cooling agent WS-23:
Product Quality: BAISFU brand WS-23 boasts 99% purity, is a white crystalline powder, provides a strong and lasting cooling sensation, is odorless and colorless, and does not affect the original flavor and appearance of the final product. It maintains excellent stability in high-temperature and acidic/alkaline environments. Each batch of product is equipped with a complete Certificate of Analysis (COA), MSDS, and HPLC test report, ensuring full traceability of quality.
Certifications: The company is FDA registered, GMP certified, and ISO certified. Product safety and compliance have been rigorously verified, meeting the application requirements of food-grade, daily chemical-grade, and pharmaceutical-grade products.
Application Support: WS-23 exhibits excellent compatibility and synergistic flavor-enhancing effects when used in conjunction with fragrances, and is widely used in food and beverage, oral care, cosmetics, confectionery, and other fields. Bestfux offers tailored formulation advice and technical support to clients across various industries.
Flexible Services: We provide diverse packaging options ranging from 1kg aluminum foil bags to 25kg drums, and support OEM/ODM customization services, including customized purity, exclusive packaging, and private labeling, to meet the procurement needs of clients of different sizes. Minimum order quantity is 5kg, samples are provided free of charge (shipping costs borne by the buyer), payment methods are flexible, and small-batch delivery can be completed within 3-7 business days.
Global Supply: Bestfux products are exported to more than 50 countries and regions worldwide, and we have established a comprehensive international logistics and after-sales service system, providing reliable support for our clients' product development and market launch.
A representative from Shaanxi Baisfu Biotechnology Co., Ltd. stated, "WS-23 represents the future direction of cooling technology. Consumers' demand for pure, long-lasting, and odorless cooling experiences is growing, and WS-23 is becoming the preferred raw material in the food, personal care, and pharmaceutical industries. Baisfu consistently adheres to the highest quality standards to serve global customers and help brands create outstanding products."
